ENOC, Microsoft team up to pilot AI-powered service station

AD9I7475The MoU was signed by Zaid Alqufaidi, managing director, ENOC Retail and Sayed Hashish, regional general manager, Microsoft Gulf. (Image source: Microsoft)Emirates National Oil Company (ENOC) Group has announced a new partnership with Microsoft to design and develop the service station of the future

The Memorandum of Understanding (MoU) was signed by Zaid Alqufaidi, managing director, ENOC Retail and Sayed Hashish, regional general manager, Microsoft Gulf.

The MoU noted that the service station of the future concept centres on the digital transformation of the station. By linking ENOC services with mobile apps and leveraging artificial intelligence, customers will get a personalised and convenient experience that can direct them to less busy stations on their routes, reducing their waiting time at the pump.

Customers will also enjoy a personalised experience as they get products and services recommended to them based on their preferences and get them delivered to their cars while they refuel. ENOC will select a single service station to serve as a pilot, it stated.

Saif Humaid Al Falasi, group CEO, ENOC, said, “Dubai has witnessed transformational growth over the past years, largely driven by the emirate’s ability to adopt innovative technology solutions to spur its development. Key institutions continuously strive to achieve excellence, and ENOC is proud to play a major role in this success story.”

"Our collaboration with Microsoft will enable us to transform motorists’ and customers’ experiences well before they roll onto the service stations. By embracing new technologies and introducing novel ideas, we continue our journey towards supporting the Dubai 2021 Plan to become a smart city”, he added.

The service station of the future concept will harness the power of the intelligent cloud to build rounded views of ENOC customers and promote enhanced standards of safety, security and information on forecourts.

Sayed Hashish, regional general manager, Microsoft Gulf, said, “As we move forward with ENOC on the service station of the future programme, we have the opportunity to redefine the fuel retail experience, establishing ENOC stations not just as efficient service centres, but as enticing destinations for the whole family. That is what digital transformation is all about; it enables organisations to position themselves at the forefront of innovation, by capturing, enhancing and modernising the end-to-end customer experience.”

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